Twitter Ads Rejects Tweets for "Hateful Content"

By CIS on September 12, 2018

UPDATE: After this situation drew national media attention, all four tweets have now been accepted for promotion by Twitter.


Yesterday Twitter rejected four Center for Immigration Studies tweets for use in the Center's Twitter Ads campaign, alleging hateful content. (Several others were approved.) All four tweets use the statutory phrases "illegal alien" or "criminal alien", and all of the tweets referenced law enforcement, either at the border or in the interior. One of the tweets contained a powerful Daily Caller video showing illegal aliens in camouflage carrying large backpacks across the border unimpeded.

Twitter's only response to an inquiry about why promotion of the tweets was rejected: "We've reviewed your tweets and confirmed that it is ineligible to participate in the Twitter Ads program at this time based on our Hateful Content policy. Violating content includes, but is not limited to, that which is hate speech or advocacy against a protected group."

Twitter Reply to Banning Ads for "Hateful Content"

Organizations of all kinds pay Twitter to promote specific tweets in order to drive traffic to an organization's website. Twitter advertises that the ads "can get you more likes, amplify your message, and get more people talking about the things that matter to you most - your cause, project, business, or brand." This is exactly why the Center selected these specific tweets to be placed as ads.

At a July congressional hearing on social media filtering practices, House Judiciary Chairman Bob Goodlatte said that social media platforms need to “do a better job explaining how they make decisions to filter content and the rationale for why they do so."

We agree.

You judge: Do these tweets illustrate "hateful content", or is Twitter filtering content with a political bias?